The Six Traits of a Bad Pitch

While pitching is the bread and butter of our job, there are many times we see pitches sent out that are just bad. Before sending a pitch, make sure to check yourself before your wreck yourself. Seriously. Here are some characteristics of a bad pitch.

1. Boring subject line. The subject line often determines whether or not your pitch is even opened. Think about what would capture your attention.
2. Not customized. We’ve said this time and time again, but every pitch you send should be personalized. If your pitch starts with “hi there” and no name, reconsider sending.
3. Too long. You should never send an essay. Two-three paragraphs MAX.
4. Grammatical errors. They happen, but they shouldn’t. Proofread EVERYTHING.
5. Off topic. Whether it’s bad timing or something the reporter would never cover, this is where research comes in handy.
6. Too pushy. Asking for too many favors without giving the reporter something substantial will harm any relationship.

What are some other characteristics of a bad pitch?

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