Red Fiend: Shu Uemura Sweet Devil Rouge

(Product was purchased by me, myself and I.)

I told you I liked Shu Uemura lipsticks. When I saw that they had a red collection, I couldn't really help myself.

I picked Sweet Devil Rouge, because it seemed like a sheer warm red. It is. It's winning. (For more winning: Lena reviewed Baby Flame, which is the same, juicy, Rouge Unlimited Supreme Shine formula - and it's supremely beautiful on her!)

Sweet Devil Rouge on bare lips.

One swipe.
The formula is moisturizing, shiny, smooth, and ultimately awesome. It's unscented and taste-free (as far as I can tell), and I like it. I also don't have anything really similar, as you can see.

YSL Gloss Volupte 103 (review coming), Shu Uemura Sweet Devil Rouge, Maybelline Signature Scarlet, L'Oreal Coral Tattoo, Rouge d'Armani 400.
I reach for these Shu Uemura lipsticks a lot, actually. We all love our BAM lipsticks, but for everyday use, the juicy, high-shine shades are my favorite. This one is brightening without being overpowering, and I love the formula.

Please excuse lopsided eyebrows. Sometimes it just doesn't work out.
It's still available on the Shu Uemura site, and I have to say that it is a fantastic alternative to super-siren red. You know, for days when you're feeling only half-bombshell.