The Fendi Peekaboo Project

Zaha Hadid’s design for Fendi’s Peekaboo project

THE PEEKABOO PROJECT
FENDI AND 10 ICONIC WOMEN COME TOGETHER FOR A CHARITY INITIATIVE
IN BENEFIT OF KIDS COMPANY

Gwyneth Paltrow – Cara Delevingne – Adele – Jerry Hall – Georgia May Jagger
Tracey Emin – Zaha Hadid – Naomie Harris – Tanya Ling – Kate Adie

Fendi has joined forces with a group of extraordinary women for the Peekaboo project: a charity initiative to raise funds for Kids Company, masterminded to celebrate the new London Fendi flagship store opening on May 1st. Inspiring symbols of Great Britain’s creative spirit, each woman personalized her own Peekaboo handbag with creative flair and intimate wit. Of the two examplaries realized, one will remain property of the celebrity and the other will be sold at a charity auction.
From May 1-30, the 10 exclusive Peekaboos will be sold through a dedicated online auction on fendi.com
In collaboration with Sotheby’s.

For more information check the Fendi website.

The Fendi Peekaboo Project originally appeared on Design & Lifestyle Blog on 12 May ’14.