Brooklyn Tweed

Do you all know about Brooklyn Tweed? Why didn't I know about Brooklyn Tweed? I just stumbled across their patterns on Ravelry this weekend and then promptly spent hours drooling over their look books. Knitwear, beautifully designed and fully modern, plus excellent photography and styling? What is this??
I pulled out the patterns that I most want to jump on. There are so many beautiful things and I have no idea where to start. I love the simplicity in Wake, and the details in Arabella. Once I find a yarn that will do Arabella justice I fully intend to cast on. I have some green wool that would work, but I'm not sure that this sweater should be anything other than a gorgeous neutral.

I've never had any desire to do such a complex scarf. But the Tiller scarf is so pretty. I've been looking at making some sort of lace wrap for about a year now, but I'm completely in love with the Seraphine pattern. The cables and the textured border make it look particularly warm. Finally, for this row, I think that the Levenwick sweater would be right up my mother's alley. Don't tell her.

The Coda sweater is simple, and the Exeter cardigan is complex and cozy. They both look incredibly comfortable.
I've never paid more than the price of Vogue Knitting for a knitting pattern. I also don't think I've ever knit straight from a pattern. I gravitate towards free patterns that I end up altering to death anyway. This company might change all that, though. Why mess with perfection?
What to cast on first?? Someone send help. And yarn.