Fall/Winter Campaign by RE-STORE

Fall/Winter Campaign by RE-STORE It always feels like a great discovery to find a rare piece in a second hand shop. Franziska Greiner and Markus John turned this thrill into a fine business idea and founded RE-STORE in 2012. With an intention of bringing garments from the past decades back to life, Markus and Franziska carefully search for high quality clothes in various stores in Berlin and Copenhagen. Over the past year they collected an impressive selection of unique garments that, as the duo describes, „are supposed to reinterpret their zeitgeist”. Although the collection contains a wide range of designer clothes, the main factor considered while searching is quality - how the garment is cut and what the fabric is like. „We are convinced that everyone will find something beloved from our selection which match into their current wardrobe. We also believe that each re-new garment becomes even more beautiful and characteristic over the time,” Markus and Franziska say. For their fall winter campaign they joined their creative forces with a young talented photographer Zara Pfeifer. Shot on the streets of Vienna, the lookbook is a contemporary take on vintage clothing, telling a story about the modern city with garments from the past. Words: Septembre, Thisispaper Photography: Zara Pfeifer