les anti-modernes*: Q+A: Grace // copywriter

There's a documentary about advertising called "Art & Copy" where Dan Wieden (co-founder of Wieden & Kennedy) talks about the origins of Nike's iconic tagline, "Just do it". "Just do it" was transformed from a story about a criminal's last words into a phrase that was the beginning of so .... I'm an East Coaster by nature, so I really tried to resist the charms of San Francisco. I ultimately fell in love with the incandescent glow of natural sunlight in my apartment, the magical (albeit chilly) fog ...