A whistle-stop tour through the future shopping experience

This article first appeared on Dazed Have you ever had one of those moments where the person walking down the street just a few steps ahead of you, is wearing a coat you’re desperate to own? Once upon a time you may have built up the courage to chase after her and ask where it’s from. Not far from now you’ll be able to pull out your smartphone, snap a shot of it and image recognition technology from Cortexica or in apps like Asap54 and Snap Fashion will accurately do its work to tell you not only what brand it is, (…)