How luxury brands are showing their love for the 2014 FIFA World Cup

Speak to a Brazilian right now, and most will tell you there’s little else going on in their country other than the FIFA World Cup currently. “At the moment we (I mean the whole country, literally) are 100% focused on (the football) – so no other news,” one friend from an agency in Rio working with Coca-Cola told us. On social that might particularly seem the case – during the Brazil x Chile match, 390,000 tweets were posted per minute, the highest number ever recorded during a sporting event on the platform. The main brand players (in terms of share (…)