Digital snippets: Burberry, Levi’s, Nordstrom, adidas, Gap, Apple, CFDA, Bonobos
A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ (Marketing) Levi’s launches $96m global campaign centred on user-generated content (The Drum) Nordstrom is bringing Wanelo into 100 of its stores (Glamour) Inside adidas’ social media team at the World Cup in Rio (AdAge) Gap’s former social chief: retail has shiny-new-object syndrome (DigiDay) Amazon’s new phone is a showrooming nightmare (Business Insider) Might Apple have a future as a fashion conglomerate? (CNET) CDFA embraces shoppable video technology to boost engagement (Luxury Daily) Bonobos raises (…)