Unilever’s ‘All Things Hair’ provides stellar example of big data in action

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing to talk about it) are few and far between. Enter then Unilever’s All Things Hair, a YouTube channel from the UK that really speaks to real-time relevance thanks to true data insights. Created in conjunction with agency Razorfish, it is filled with hair styling tutorials from leading video bloggers (vloggers). That content isn’t arbitrary however, rather selected based on Google searches. Unilever partnered with the search giant to gain real-time insights into what exactly people (…)