Lacoste partners with social media star Zach King for series of video illusions

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has become known for his use of special effects to create awe-inspiring six second clips. In the past these have included illusions like stealing the Eiffel Tower, turning himself into a dog and walking through walls. Doing so has amassed him two million followers on Vine and 1.4 million on Instagram. Now in partnership with Lacoste and agency BTEC Digital, he is revealing a series of videos featuring the brand’s collection as well as his co-star puppy (…)