When we say Hirari Ikeda is a Tokyo street fashion icon, we ain’t kidding. There are entire blogs dedicated to her ever-evolving style, and her badass look even caught the eye of Diesel Art Director Nicola Formichetti who placed her in the brand’s spring/summer 2014 campaign. When she’s not mean-muggin’ on the streets of Harajuku, she works in one of the most influential shops in Tokyo, Dog. Take a peek inside the store and find out more about Hirari’s daily style inspiration in our interview below!
(Photos by Yuji Murakami)
There is no shop like Dog. We don’t chase after the trends of Tokyo. We propose what we think is cool—the items that make you think, “Could I actually wear this?” at the first sight. It’s more like entertainment than an apparel store. It represents Tokyo to me. Speaking of actual brands, we carry accessory brand MYOB, mold-making accessory brand Fangophilia, DAMAGE of AMPM Studio from Taipei.
It may take courage to go downstairs where the crazy mannequin stands, but it’s worth it to see clothes you have never worn before. The sound, the space, the display, the clothes—you can’t fully understand it from the photos. You have to see it in real life.
There are so many kinds of fashion here, and I believe it all comes from the street. I like that people wear all different types of clothes, and the fact that people from countryside might get their photo taken on the street and instantly become a famous fashion icon.
The rude brat of Tokyo who hates to lose.
The people who walk the streets of Harajuku.
Kiko Mizuhara.
Nicola found me in a street snapshot! I can’t believe I was in a photo on street corners all over the world!
I am so glad that I was in the Diesel S/S 2014 campaign. It was such a treasure to be shot by Nick Knight.
Dog in Harajuku, of course, the Kitakore Building in Koenji, and Shinjuku Ni-Chome.