Wearing MOAM x HEMA’s smoked sausages

“If you decide to create a collection with HEMA, there is no way you cannot use their smoked sausage,” said Martijn Nekoui – initiator and founder of MOAM – about MOAM’s collaboration with the Dutch department store.

That is kind of true. The smoked sausage is one of HEMA’s best known products. In fact, I think everybody in The Netherlands enjoys one of their smoked sausages every now and then, even though they might not admit it.

I was lucky enough to receive one of the 1.000 limited edition smoked sausage T-shirts that will be sold from September 29 in over 200 selected HEMA stores in The Netherlands.

Find out more about MOAM x HEMA over here.

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