Oliver Rousteing to open Balmain store on London’s South Audley Street

Oliver Rousteing – Balmain’s creative director – is more than ready to open the brand’s first flagship store in the British capital. “London is a very important city for Balmain, we have always had a very loyal clientele so it all came very naturally,” Rousteing told British Vogue yesterday.

It is quite an exciting time for Rousteing, having launched Balmain’s online store earlier this week. Bailmain’s new 200 sq-metre London store will be opened South Audley Street, a new exciting shopping area where the fashion house will be one of the first to get settled.

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