Focus on Your Skills, Not Your Following

With all the attention fixated on mega-popular bloggers, it’s hard not to focus on the size of an audience. So-and-so had 2 million Instagram followers. You-know-who, earns a million dollars a year. These metrics, while important in some ways, will not get you more attention. Followers just don’t appear out of nowhere. They don’t follow just because everyone is following.

Instead of focusing on your numbers, focus on your skills. Your writing. Your photography. Your fashion styling or curating. See what you can do to tell a better story.

I’m here to tell you that having a bunch of followers, or having no followers at all, will not give you that sense of accomplishment. The size of your audience is merely a result of excellent story telling, whether it’s a unique story, or a story we’ve heard over and over. A story well told will always be listened to. I mean, how many times have we all seen The Wizard of Oz?

What do you need to do to improve your skills? Is it writing more? Taking a photography class? Is it learning more about the fashion industry? Practice?

So stop worrying so much about how many “followers” you have, and focus on doing the thing that really makes you happy. Trust me, the rest will follow.

(Image credit: Shutterstock.com)