These are some of my favorite subjects to talk about....in my everyday life. I love this stuff! As most of you, long before I began blogging, I was an avid blog reader. That was way back when each blog had a specific area of focus and everyone was original. The One Room Challenge
TM is a perfect example of finding a need and filling it.
It all started in the best possible way. I noticed a need (to stay on track and finish a room) and created an event to make that happen. From the very first round, three years ago, the internet rewarded this original idea. Of course I was never worried about other bloggers copying my idea; creative, ethical people applaud your originality and work harder to improve their own game.
In the middle of the second round (more than 2 years ago), I was made aware of a large E-commerce company that wanted to host their own The One Room Challenge
TM. Yes, right down to the exact same name. This is a company that I am sure spent TENS OF THOUSANDS of dollars on an advertising agency and marketing firm. Really? Your experts can't think of an original idea? By working quickly, with lots of help, I was able to put a stop to this company's infringement of my event.
Before I go on, you need to know that I am not a Lawyer, nor am I giving legal advice. This is my personal experience, and when in doubt, consult with an Attorney. I have said it before; Trademarking is expensive. I think it is a defining moment on how much a person believes in their original idea and what they are willing to do to protect it. My advice, it's not personal, it's business.....think like a man. When I see the TM or R on a logo, I get excited! Navigating the Trademarking system can be a long, difficult process, but worth it. Once you receive your Registered Trademark Certificate you will have a feeling of well deserved accomplishment.