Sad Toy Limited Edition
Halbye Kaag JWT created the unique packaging for the Toy Mission, a digital orphanage with a message.
“The Toy Mission is a digital orphanage for the world’s unused toys. A non-profit utility where people can meet their perfect playmate.
The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.
This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy”
“To create awareness around The Toy Mission, we released a limited edition red version of the Missions icon.”— Sad Toy
Designed by Halbye Kaag JWT
Country: Denmark
Head of design: Robert Daniel Nagy
Senior designer: Jens Henrichsen
Designer: Phong Phan
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