Starting an Indie Pattern Company Pt. 3

Whoa, Part 2 of this series was a little wild, right? Lots of heavy hitting stuff on grading. Now, I think this part is more fun. We'll be talking about the "packaging" and selling of the patterns.

If you're just joining us be sure to check out Part 1 and Part 2.

If you are planning on making printed patterns rather than PDFs some of this info won't apply to you, but that's ok, other stuff will.

Since giving away my first patterns I've learned a lot about what needs to be included in a pattern you intend to share or sell. Some of these points seem obvious but in the beginning I didn't always think to do all of these things (maybe I though "hey, it's a free pattern, don't complain!" not the best approach...).


What You Need to Include with you Pattern Pieces:

(gainlines, size designation, pattern piece labels, page match lines)

• Grainlines, center front and back markings if needed.
• All necessary darts, notches, gather points, pleat lines, buttonholes, zipper markings, arrows, etc.
• Label every pattern piece with the company name, pattern name or number, pattern piece designation, and how many pieces to cut of what fabric. If you don't include seam allowance elsewhere in your packaging or if a certain piece has a special seam allowance list it on the pattern piece. (I used to not include all of this in my very early patterns until I realized how easy it is for pattern pieces to get lost in my sewing room and it's hard to match up pieces if I don't know what pattern or company it belongs to!)
• Clear size markings. I like to make each size cutting line be a different dash pattern. Makes it easy to find your size on every piece.
• Extras, if needed, like lengthen/shorten lines or even finished measurements for pattern pieces.

What you need to include with your pattern packaging:

(line drawings, description, seam allowance, materials and fabric recommendation)

• A Size Chart for all your sizes, finished garment measurements are great, too
• Yardage needed in standard fabric widths
• Materials needed and recommended fabrics
• Seam and hem allowance
• A description of the design
• Line drawing of front and back
• Cutting layout
• Pattern piece inventory (I like to combine this with cutting/printing layout to save space)
• If you need to you can include a glossary of terms or symbols. I usually like to explain terms in the instructions to avoid needing a separate glossary.
• If you don't have sample photographs in the pattern itself at least have them available to view where a customer buys the pattern like your blog or the site you use to sell patterns.
• Copyright and licensing info

Tips on how to write instructions:

• Go in a logical order. You can even divide instructions into sections like bodice, skirt, collar, etc.
• Be thorough, it's good to remind users to finish their seams if you don't tell them to do it from the beginning. It's also nice to suggest techniques like understitching or how exactly to sew that baby hem. Try to think like a beginner, don't assume a user knows what you're talking about. It doesn't hurt to tell people how to put in a zipper...

(example illustration of a gathered tulip sleeve)

• Include clear illustrations or photos. Sometimes good pictures are better than any text instruction. I don't think you need pictures for every step but it always helps!
• • With illustration be sure to designate right and wrong side of fabric/pattern.
  • If it helps you can have arrows pointing out specific parts of the illustrations.

(can you guess what the above illustration is?)

• • If you don't know how to make good illustrations it helps reference other patterns, most companies have similar pictures for common techniques. Better yet, ask a friend who sews (don't ask your boyfriend, he won't know what a gathered sleeve cap looks like) to view at the image without the text and ask if she can figure out what the picture is.
  • I make my instruction illustrations in Illustrator and just scale my pattern pieces down way smaller and use them to make graphics where I can.
• Your writing "voice" is up to you. You can be formal or casual so long as your instructions are clear.

Design and Layout:

Since I design for downloadable, print at home PDFs efficiency is important to me because I want to have the fewest number of pages as possible for the instructions and the pattern pieces. If you make pre-printed patterns this isn't as much of an issue.

I lay all my pieces out on a template that is then divided into individual printer paper sizes. A 7" by 9.5" page template will fit on both A4 and letter size paper. Many home printers cannot print all the way to the edge. Some can't even get close to the edge. You have to make sure your pages can work with a variety of printers and standard paper sizes.

You also have to remind users to print with "no scaling" or 100% scaling. Some PDF readers like to "fill out" the whole page and blow the image up bigger. Bad!

Each of my template pages has a solid border and numbered and lettered notches so the whole grid can be matched up once it is printed out. Every pattern company is different, some have gridded pages, some have numbers in each corner. Just so long as each page connects logically in an order of assembly and the pages can be easily lined up on each side then you're good to go. It's a puzzle but you don't want it to be a difficult puzzle.

I always include a 4" test square completely contained on one sheet of paper. If the test square spans multiple pages it defeats the purpose of being a good size reference! Sometimes home printers will want to print your PDF out in all different sizes. The test square allows users to make sure their pages are printing at 100% scale and 4" makes it easy for metric users 'cause it equals a nice even 10cm.

I also include a printing layout so users can make sure they've got all their pieces together and in the right order.

This is just a personal preference but I don't like to have slivers or edges of pattern pieces printed on one page if I can avoid it. When you tape the skinny edge to the other pages it's floppy and I think those tiny pieces can easily be lost or accidentally discarded when cutting.

I also like to have all my pattern piece labels contained on one sheet rather than spanning sheets. This isn't always possible, though, but I try. Again, it's just me being finicky about details.

I don't like to have a lot of different colors in my PDFs. People like to save ink and I know I always print patterns in B&W. You should at least make sure it looks legible in black and white if you have many colors in your pattern or instructions.

Distribution:

Here's a good question: one PDF document or two? Some companies have the instructions and pattern pieces in separate documents (Victory, Grainline). I do it all in one because of how I sell my patterns. On Craftsy, last I checked, they can only support one PDF for patterns. Maybe you can do a zip file with two documents but I'm not sure. Burdastyle's free patterns only have one document upload and they ask you to add instructions directly to their website. I find that users get confused by that system so I include the instruction with the pieces.

Finally, the website I use for instant downloads through Big Cartel is called Pulley and they only accept one document per product.

Which brings me to the topic of where to sell the patterns - the most obvious choice would be Etsy but I don't use it because it doesn't have an affordable (for me) option for instant downloads. I just don't have enough time to be checking my email every day to email out orders and I don't want my customers to wait. There is a new third-party website that works through Etsy for instant downloads called crafthub.me but their pricing is by number of transactions while Pulley's pricing is by storage (PDFs are very small files) and number of products. One may work better for you than another.


Craftsy offers a free service for selling (or giving away for free) your patterns and Burdastyle is a good place to post free patterns. PatternReview.com has a few companies listed for download patterns for sale. You could email them to see if you could be included.

Does anyone else know of a good place to buy or sell PDF patterns?


***Ok, well that's about it. There's obviously more details you can include in your pattern if you do choose but I think what I covered is the most important.

If I work my bum off I can make an average level pattern in about a month. But of course, I'm kind of lazy so it takes me a lot longer. The longest part is grading and creating all the packaging and instructions.

If you've got any questions or want more explanation on any part of this process leave me a comment or email me and I'll try to get you an answer ASAP! Thanks for reading!