Moodboard // Rebrand

As I mentioned recently, I’ve come to a place where I feel a rebrand of my company is a necessity. Over the past few weeks, I’ve been mulling over what this new identity would be. Although I still have a long way to go before nailing anything down, I do have a direction in which I’m heading.

After a lot of learning, practice and research (my Instagram is a good place to keep abreast of the progression on such things, and in a more timely manner than this blog), I found myself developing a style informed by Art Nouveau and quirky, fantastical tales, balanced with a sophisticated edge. As you can see above, while looking for inspiration, I found myself very drawn to the covers of old fable books from 100 years or more ago, as well as intricate patterns.

At the moment my mind is combining these ideas together into a vision - dark backgrounds with a faint pattern around the edges, but which pop into vibrant colours (like the flowers in the examples above), and a ornate logo - but I’m having the hardest of times trying to come up with a name! I love names that are kind of a short phrase - A Beautiful Mess, A Black Apple, A Dainty Squid, Wit and Whistle, Tee and Toast - but to pick some words that represent myself and business, ones that can be moulded into some form of logo … Oh, it’s difficult. Before I just translated two words into a foreign word, but that has caused all kinds of problems, so that definitely isn’t a path to go down once again!

So the progress has begun, but it’ll still be a while before I have anything definite. But as much as I would love to have it all sorted, I’m going to let it come a little more naturally to me, and let it develop as my style does. Hopefully it won’t take too long.

You can find larger versions of the above images and more, as well as their sources, on my Pinterest board created for this branding exercise. Some other ideas can also be seen on a general board I created for the Art Nouveau style.