guest post by Sarah Brooks
If you’re an entrepreneur, can engaging on Twitter really help you and your business? The short answer is yes. Surprisingly, many entrepreneurs still hesitate about social media because they think it’s a waste of precious time. Some “success gurus” advise staying away from social media altogether for the same reason. However, engaging with potential customers (or investors) on social media can actually be one of the smartest things you can do to grow your business. Fail to engage, and you could be cheating yourself.
These days it’s never too early in development to start thinking about branding – and social media engagement has become a crucial component of branding. Much more so than in the past, branding is based upon a nearly constant stream of communication. Online entrepreneur, Marc Benioff, one of the visionaries behind cloud computing, said in an interview, “…Customers are discussing a company’s products and brand in real time. Companies need to join the conversation.”
(http://www.theladders.com/career-advice/communicate-like-billion-dollar-entrepreneur)
Wise counsel – even if you’re still just a company of one.
Twitter is an easy way to join the conversation and boost your branding efforts. Arguably Twitter’s greatest value for the entrepreneur is its convenience: you can tweet whenever and wherever you are. One caveat: you must learn to be brief because each individual “tweet” is limited to 140 characters, including spaces and punctuation. But that’s easy to get used to.
Some experts advise tweeting 10-20 times a day to keep your name in the Twitter stream. If you don’t have the time, hire a trustworthy person to manage your social media. However, you’ll still need to monitor the efforts to make sure they positively reflect your brand.
Other social media sites such as Facebook and the business networking site LinkedIn are also worth your while. But for a short, punchy way to keep your name continually in the public conversation, it’s hard to beat a tweet.
Author Bio:
This is a guest post by Sarah Brooks from free people search. She is a Houston-based freelance writer and blogger. Questions and comments can be sent to brooks.sarah23 @ gmail.com.
The post How Twitter Branding Helps Entrepreneurs by The Social Robot Admin appeared first on The Social Robot.