Yes! We know you love your partner

It makes me cringe. It annoys me. A lot! This PDA (public display of affection for the uninitiated) on Social Media. Let's just call it SDA. I mean, no one really believes in keeping their personal life, personal anymore. Isn't it? Let me give you’ll an example to elaborate on this:
Wife writes on Husband’s wall: “Hi darling Happy New year to us! May we have a great year ahead”
I mean really? He’s your husband. Go and wish him personally, if he is not with you pick up the phone and call him. For all you may know the couple must have already wished each other but yet to show it to the rest of the world that they love each other a lot, they feel the need to put it Facebook too!

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And it’s not just communicating with each other on social media that bothers me. Whatever they do for each other in real life is also out there in the open on Facebook for everyone else to see and appreciate. Whether it is setting up a brunch table for one’s husband, or the gifts that one buys for his partner, or complimenting one’s wife on her cooking, it’s all there much publicised by means of display pictures and Facebook statuses. These things sometimes make me feel as if everything that is done is done for garnering attention and praise not from the partner but from everyone else.
Forget Facebook, I'm subjected to it on BBM also (Blackberry messenger). Irrespective of the fact whether the person to whom the status\display picture is being dedicated to is there on BBM to read it or not.
Agree there’s no harm in doing it. But my question is why? Do you want your friends and family to acknowledge your love for each other? Do you need attention/compliments/recognition about how you make the world’s best husband/wife? Do you want us to feel jealous? Do you want to invoke the “oh wish my husband/wife did the same for me” feeling in us?
Whatever it is, the whole lovey dovey act is really annoying. And wish people grow out of it and spare us the mushiness and restrict their love and affection between themselves.