Behind the Scenes with Gather & Gown

Last week I teamed up with Gather & Gown, a new e-commerce bridal boutique, to style and remix a couple of their bridesmaids dresses. I think it’s so fun to take an item of clothing, in this case, a fancy party dress, and give it a completely different personality. I started with the dress shown above, which when worn traditionally as a bridesmaid dress, would look very elegant with silver strappy heels and a statement necklace. But instead I wanted to make it look a bit more edgy, so I slipped on a fitted black moto jacket and grabbed a pair of sparkly heels to give the look a bit of sass.

All the pretty dresses. So many gorgeous styles and colors to choose from!

Founders Michael Shettel and Vincent Piccione launch their site in January 2015 and will offer beautifully tailored contemporary dresses for the wedding day and beyond, all for under $200 plus free shipping and free returns. The duo also wants their site to help girlfriends easily shop collaboratively together online no matter where they live or the distance between them.

The team took a handful of pictures on my iPhone while I was on set, so I thought it would be fun to share some behind the scenes photos of me getting ready, on camera with my gorgeous model (video to come soon!) and with one of the founders and designers, Michael Shettel. Seeing that I’m only 5’4, I had to stand on an apple box the whole time! Thanks, Gather & Gown for a great shoot. We shot some great footage and I can’t wait to share the final video with you all! xo

P.S. SIGN UP ON THE SITE BY NOVEMBER 30TH TO GET 30 PERCENT OFF!

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