h&m conscious denim, in stores and online on October 2 2014

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"On October 2, H&M introduces Conscious Denim, a collection with clean styling and contemporary fits, that not only uses more sustainable materials, but also more conscious processes. In a first for H&M, the washes used on its denim have been graded to assess their environmental impact, including energy and water use. The collection includes pieces for women, men and children, and will be available worldwide in around 1,000 stores for women and 700 stores for men, as well as online." - H&M.

Video: hm.com


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