Natural Born Social Good Evangelist

Moderating at Lundquist CSR Online Awards, Milan 2014.

It’s time to stop over-thinking and speed up the doing, and change is in the air.

Nine years after escaping the carnival that is the business of sport, with many, many commercial lessons learned, and a tough personal 12 months, the moment I hit the ‘Publish’ button a new era begins.

No huge upfront fanfare at this point, merely a few noticeable differences to the way things will be done around these and associated online and offline parts.

The short version is that the original experiment that was Coethica both excellently failed and stealthily succeeded. I did begin the introspection behind the evolution two years ago and the headline (underlined in bold) awakening was that I was an explorer, communicator, evangelist and educator that hardly ever got to play to my personal strengths.

Not great for business. Not good for me. Not any more.

The experiment with social media worked way beyond my wildest dreams creating multiple exciting, and often distracting new tangents, which ironically should have been a bigger part of the direction from the beginning.

So now with a personal account overflowing with social capital from 17 years of a wildly varied social good career that includes over 6 years of social media curation, content creation, network building and engagement, it’s time to spread my wings further, aim higher and fly faster.

I’ll be able to share the new clients and projects soon but I should mention I’d love to have one or two more technology companies in the new communications based portfolio.

Business needs to step up its game and here’s a few examples of what you see me doing differently.

• As a brand ambassador / evangelist
• Speaking and moderating at events
• Supporting world-changing non/low-profits

… all with a stronger focus on leadership, education and innovation.

Over the coming weeks and months I’ll be more formally announcing the new services, and new clients, and I’d really appreciate your support by adding your knowledge to any best practice and thought leadership I find and share on my increasing travels through all things social good (including CSR, sustainability, social enterprise, non-profits etc).

To find out how I can help your organisation or for speaking engagements send me a direct email via [email protected] or get in touch via Twitter at @davidcoethica.