using pinterest to promote your blog
Besides Bloglovin, Pinterest is the number one way I get referrals to my blog. I think we all know about the power of pinning by now, especially using Pinterest to promote your blog, but I wanted to share some of my personal tips. Some of these basic tips for using Pinterest to promote your blog are mainly geared towards newer bloggers, but I’ve added some other tips for those of us who have been using Pinterest for awhile too.
Make Clearly Organized Boards/Titles
I need to work on this myself but I wish that I would have made more clearly defined boards when I had started with Pinterest. I’ve had an account for so long and my boards are a bit of a mish-mosh. My boards that are the most popular are the ones that are also the most specific, like my pugs and wedding ones. If/when I re-organize my board, I would probably break down my wedding board into even more specific categories.
Follow Boards
This might be a “duh” but Pinterest is all about community. I want to spread my reach on Pinterest so I need to be following other great Pinners. Whenever I re-pin something, Pinterest suggest another board I might like. I try to follow those other boards so it expands my overall Pinterest network.
Re-Pin generously
Pinterest is a great place to promote your own content but it’s also important to re-pin other people’s pins. I try to do a 80/20 or 90/10 split where most of my pins are other people’s content. With Pinterest, people don’t want to just see you pin the hell out of your own content. They likely value your opinion on certain topics and want to see what you like. I love pinning home decor pins, most of which are professional photos or from profesh bloggers. These photos are waaaay nicer than my own original content, so if people like my style/opinion they will like my board. Then when I occasionally post my own content, I have those followers.
Comments
I’ve read that this is a great way to connect on Pinterest but I haven’t tried it too much. I have tried to do it more lately since it makes the experience a little more personal but I’m not sure how helpful it is.
Community Boards
I am a part of a few community boards which is where members can all collectively post to one board. This is a great way to reach the other pinners in that group plus reach all the followers. It’s a great way to network and build your overall community.
Pin Consistently (but don’t overdo it!)
If you don’t pin that often, your followers might forget about you. But if you pin too much, you might annoy people. I usually go on pinterest once or twice a day and I try to make my pinning a little sporadic so I don’t flood people’s feeds. Going on a few times a day would be ideal since things get lost in the feed pretty fast if someone follows a lot of other pinners. If you want an idea of when your pins are the most popular you can check out the red button next to your name in the top right-hand corner – this will help you figure out what time of day you get the most re-pins or likes. You can then choose to act accordingly. I haven’t looked into this too much since I basically can’t pin during the day while I’m working so I can’t really do much about it.
“Pin It” Button
I use a widget on WordPress to add a “pin it” button to the beginning of each post. I like this better than the big button that you can have hovering over your images. You can see how great the button works by pinning this post (hint hint!) But seriously I think this is a great way to encourage your readers to pin your connect without being too in their face.
So those are my Pinterest tips. I am obsessed with Pinterest and would use it even if I didn’t have a blog. What are your tips on using Pinterest to promote your blog?
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