tantrum.

welcome to the whimsical world of tantrum. serendipitously located in san francisco’s very charming cole valley neighborhood, TANTRUM is a curated fun-filled shop carrying kid-centric, well-designed gifts for wee ones as well as grown-ups. yes, it’s great for the kiddies but it’s a perfect stationary and party supply store, too. it’s like an imaginary world of times past — child-like, magical, nostalgic, and completely marvelous. the items that fill this unique and amazing space are part carnival, part storybook, part memory — classic books, vintage and new toys, paper goods, jewelry and cute clothing, too. prepare to step back in time. on your next visit to san francisco be sure to put tantrum on your list of must-sees.

• all photography by cindy loughridge.