Alice Turns 10

Going backstage to celebrate Alice’s ten years in the business was hands down my favourite experience from fashion week.

From the moment I received this delightful confetti situation I found myself imagining what would be in store for the Alice McCall girl this spring/summer. No doubt the collection would showcase Alice’s fantastic eye for prints and colour that are beautifully balanced by wearable silhouettes. Surpassing my imagination ten fold Alice took me on a journey from start to
finish that was tied in beautifully by the jumbled dreams installation.

The amazing energy backstage was palpable and fitting for a such a fun collection featuring futuristic prints, glitter shorts, statement clutches and delightful pastels. Not to mention some serious seventies beauty (sparkly waves for days) that I’m sure would have Lux Lisbon’s stamp of approval. A true celebration of Alice’s fun, modern yet wearable aesthetic.