Dove Is About To Change The Way You Think About Antiperspirant

The beauty industry can be quite repetitive at times, but sometimes a new product innovation hits the market that is truly a game-changer and that gets us totally excited. There is something so intriguing about a truly unique innovation and Dove has earned that title with their new Dry Spray Antiperspirants ($5.49).

Spray-on antiperspirants may not be a new concept, but this formula is unlike anything you’ve tried before (and it’s something you really have to feel to believe). The formula is water-free, so it goes on dry without any cold or wet feeling, it doesn’t leave any sticky, visible residue and of course, in true Dove tradition, contains 1/4 moisturizer to keep skin feeling soft and smooth.

A few weeks ago, a fellow beauty writer and I attended the Unilever 2015 People Are Beautiful event where we first tried out the new Dove Dry Spray Antiperspirants. We were so intrigued by the new formula, we ended up spraying it all over our forearms in amazement—it feels as if you sprayed compressed air onto your skin, but then magically, it’s super soft.

It’s effective too—the formula promises 48-hour protection with just a quick, 2-second spray. It comes in 4 signature Dove scents including Beauty Finish (a feminine, floral scent—my favourite), Cool Essentials (refreshing green tea & cucumber), Revive (fruity pomegranate and lemon) as well as their Original (jasmine and rose) scent.

It’s really quite simple to use (check out Dove’s

The new Dove Dry Spray Antiperspirants retail for $5.49 each and can be purchased at drugstores and mass retailers starting this month, as well as online at dove.us.