Lancôme Announces Lisa Eldridge as New Global Makeup Creative Director

The day I found Lisa Eldridge’s YouTube channel, I spent an embarrassing amount of time online watching each and every single one of her videos. There’s something so captivating about her—she’s talented, well-spoken and incredibly knowledgeable. It’s no wonder her YouTube channel now has over 1 million adoring subscribers, and furthermore than today Lancôme announced Lisa Eldridge as their new Global Makeup Creative Director.

This is HUGE!

Lisa has been in the editorial, runway and red-carpet makeup world long before YouTube, with A-list clients like Kate Winslet, Kiera Knightly, Emma Watson, Alexa Chung (who even made an appearance in

Previously, Lisa was the Creative Director of British cosmetics brand, No.7 as well as creating exclusive videos for Chanel. Now, as the Creative Director of Lancôme Makeup, she will be working on creating new products, color collections and leading the brand in a new direction that we can’t wait to see.

Congratulations, Lisa!

A video posted by Lisa Eldridge (@lisaeldridgemakeup) on Jan 1, 2015 at 12:31am PST