bow ties & bettys

deanstreetsociety.com/bettys · Jul 28, 2014

Betty, Meet Jess & Diana!

Stories make life interesting, and this one is about a girl with a dream who's seeing it come to life.

Almost three years ago on September 1st, 2011 I hit publish on a new little website called Dean Street Society. The dream was that she would become a business run by a small team, a handful of bettys {or dappers}.

Eight months later, hosting a show for Hearst Media that took up a large portion of my time, I hired my first assistant, Kayte. The show got cancelled the next month, but I was already grateful for the extra help 10 hours a week.

A year later Kayte moved on, I was traveling, muddled throughout without someone for a few months and then hired Nicole for 20 hours a week. "I can't believe you've been doing this on your own!' she exclaimed, "There is so much to do!"

She was with me for eight months until we conceded I need someone at more set hours, not feasible with her two young kiddos. I brought Liz on as an intern and she was so good she stepped into the role at 25 hours a week before her internship was over.

6 months later she confessed that it wasn't the right job for her. With a husband in the military she needed more simplistic stability in her job, and realized entrepreneurship was anything but. I set out to hire a new Chief of Staff, and realized that Dean St was ready for a whole new season.

The position went from part-time to full-time, from one freelancer to two employees in a matter of weeks. One of those shifts you call a game changer.

After holding the ground together on my own for almost three years, I now have two teammates, and the beginnings of my original vision it took almost three years to achieve.

Needless to say, I am giddy to introduce you to the newest members of the Dean Street Society team: Jess and Diana.

We had our first "all team" day recently and I wanted to pinch myself! I felt like I was getting to "play office" all day with friends instead of by myself!

They also explain why it's been all quiet on the eastern front around here this July, but we're all goosebumpy about what's coming in August and beyond. {wink}

Thanks for being a part of this story, love, and I can't wait for you to get to know Diana and Jess soon!


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