Review: Anastasia Beverly Hills Brow Wiz in Medium Brown
Those of you who lurk here frequently probably know that I don't have a lot of eyebrow hair. I have the kind of brows that make brow-grooming ladies say, "Well, I don't know what to do about all these weird bald spots…"
Luckily, I know what to do about my weird bald spots; the secret is drawing on my face.
When the difference between looking like a normal being and having Vulcan eyebrows is a few short strokes of pigment, you learn to be pretty picky about brow products. Typically, I find that brow pencils give too much definition, like you used a Sharpie on your forehead.
Happily, Brow Wiz marches to the beat of its own drummer.
There are nine shades of Brow Wiz, which should cover a pretty significant chunk of eyebrow-havers, from blonde to raven-haired. I picked out Medium Brown (formerly known as Medium Ash).
The packaging is a bit Spartan (no embossed roses or pretty squiggles for decoration), but it's highly functional. On one end is a twist up pencil. The fine tip allows for careful precision.
On the other side is a rather generic spoolie. Personally, I don't use the spoolie, which is why this picture does not show it covered in gunk.
The color is neutral-toned. It's pigment-sparse, but it doesn't require a lot of finagling to get a nice line, which is perfect for natural-looking eyebrows.
The effect, in my opinion, is quite nice. My brows look polished, but not so trendy that they look like they were CGIed. Natural, but with everything hanging out where it should be.
I cannot do a super bold brow with this product, so I don't pair it with dramatic smokey eyes, for example, lest my brows appear to fade away. For a daily look, though, this is perfect.
There is a painful problem, though: the price. Brow Wiz costs $21 for 0.003oz, or, uh… $7000 per ounce. It's not a good sign for cost-per-ounce when the weight of your cosmetic product would be more effectively stated in scientific notation (3 X 10-3).
Fortunately for Anastasia, this product is easy to use and super flattering, meaning it's part of my go-to "crap, I'm late for work!" routine. As much as the price makes me cringe, I will almost certainly re-purchase it... with my perfectly-shaped brows furrowed in grumpiness.
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