Yo, our week of celebrating Business Valentine’s Day (#BizVDay) is continuing with a new post to help you show your blog or business some love: 33 Blogger Collaboration Ideas. Some of these are just for fun (and to build community and blog traffic) and some of these can be done for profit (dollar dollar bills y’all and brand awareness).
So, I want to talk (1) reasons to collaborate, (2) types of free collaborations, (3) collaboration ideas for profit, (4) pitch etiquette, and (5) pitch “musts” in the form of a checklist.
Collaborating with other content creators is about so many things beyond simply growing your blog traffic. Here are just a few of the benefits:
Below are some collaborations to consider without the pressure of trying to make money (though you can certainly monetize some of these).
Other bloggers’ posts that you allow on your site.
Posts that other bloggers allow you to share on their sites. Great for SEO, since usually the blogger will link back to your site from the post.
Text
Audio
Video
Of gift cards, products, services, free consultations, whatever. Combining with another blogger (or multiple bloggers) can really increase the value of a giveaway.
You can include the opinions or thoughts of multiple bloggers or experts in your field as a way to entertain and educate your readers. Here’s an example by Pauline Cabrera over on Twelveskip.
Give your thoughts and suggested uses of another blogger’s product. P.S. If you don’t have anything nice to say, maybe don’t say anything about the product at all?
Host a challenge/movement of interest to your audience and your collaborator’s readers.
Whether it’s a “photo-a-day” or video submissions (or something we’ve never seen before), consider engaging your audiences in a combined contest.
Twitter chats or talks hosted at a specific time in a Facebook group or Google community.
How about hosting virtual “office hours” with a fellow blogger to provide answers tips to your communities via the social media platform of your choice?
Or, what about a pre-recorded show on YouTube or a live Google Hangout?
You know, Internet radio shows and stuff.
Why not create a social media community together?
A specific time and board on Pinterest to which guest pinners are invited to add content on a certain subject.
One-time or repeating trainings/conversations that you and your collaborator host. These are usually built for educational purposes, whereas shows (#11) can be educational or fun.
And now, here are a few collaborations to pursue with other bloggers when you want to make some money (but you’re of course able to offer some of these for free if you wish).
Think of longer sessions (half-days or multiple days) that you and your collaborator develop together and charge for.
^^Often the easiest place to start for paid products.
Teach together.
Let people come meet (and learn from) you and your collaborator(s) in person.
(Ones that you plan to sell from.) If you’re unsure of how you’ll come up with enough stuff to email people once a month or more, why not combine with a brand/blog that complements yours and send out one together?
Yes. People still read these.
Amazing resource sites that require paid memberships. Think Fizzle.co or Food Blogger Pro.
That you give at conferences, schools, community organizations, adult education courses, etc.
So many possibilities.
Emailing or mailing out cool stuff to subscribers regularly. That’s cool.
Or, the two (three, four, five) of you could just start a new blog together that has a targeted/specific purpose. Think The Well.
Self-explanatory much?
Think the apps that A Beautiful Mess makes, or any other tools you can develop for your audiences.
Offer services that complement each other or simply deliver separate parts of a whole package.
Ditto above.
Corporate (or not) trainings that you deliver together.
Lots of bloggers offer affiliate programs on their products. You could either join other affiliate programs for products you love or you could create your own affiliate program.
You could always just refer/recommend each other to your readers when you get certain types of inquiries. These can be done with or without a stipend/commission.
A few guidelines for you to consider when you pitch other bloggers on collaboration ideas:
Make sure you have enough time to really make a great collaboration—a bad experience can ruin your street cred and jeopardize your chances at future profitable collaborations.
With any potential collaborator, try to support them before you contact them. Tweet them beforehand, pin, re-pin, like, or 1 their content before you approach them—make your best efforts to connect.
During and after your collaboration, keep tweeting out the other person’s posts and products—keep supporting the other collaborator. This will leave a lasting impression of your helpfulness and it will solidify a strong online relationship.
Don’t exaggerate or misrepresent the benefits of working with you to the potential collaborator. You’re awesome, and you’re going to work hard. If someone can tell that, it will mean more to them than the large audience you could claim that might not necessarily be there when it’s time to start promoting your collaboration. If your audience is smaller right now, acknowledge the smallness (without seeming ridiculous), and highlight the things that you authentically offer.
Don’t make it seem like it’s about the money. Most people do not want to work with those prone to creepy, money-hungry, or overly-self-promote-y behavior. You’ll likely form deeper connections with the types of people you want to work with if you make it about the people you can help instead of about the money.
Pick the best format for your type of pitch:
Based on your relationship with the blogger you are collaborating with, you may actually send them a short message first with just a few pitch details, and ask for the opportunity/permission to send along your full pitch or to talk in person. The checklist below is for a more complete pitch email.
P.S. The pitch checklist above, plus the philosophy and benefits of blogger collaborations, ideas and/or pitch tips for each type of collaboration, brainstorming worksheets, tips for contacting the multiple types of blogger entities (growing blogs, peer blogs, and well-established blogs), and more are included in the 44-page eBook workbook: The Epic Guide to Blogger Collaborations. Which you get for free today and tomorrow if you are signed up as one of my email friends. I’m emailing it out today to everyone and including it as a gift in your welcome email if you sign up later today or tomorrow.
Photo: Lumina
The post 33 Types of Blogger Collaborations (For Fun For Profit) appeared first on by Regina (for bloggers freelancers creative businesses).