#SuperBowlXLIX: Victoria’s Secret, Foot Locker, Kenneth Cole were social’s retail winners

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two million views ahead of time, while the commercial it actually aired during the fourth quarter (as below) followed closely behind with 1.2 million. It was a smart move by the brand; a bid to build awareness a mere two weeks before Valentine’s Day – needless to say one of its most important sales periods. It backed the spot with a strong Twitter strategy; engaging with fans throughout the game with comments and replies, as well (…)