Macy’s Target Consumers: Do They Make A Difference? – Yahoo Finance

Macy’s operating margins decline, so what’s the company doing? – Yahoo Finance

Millennials are well informed and closely follow their brands and products through digital networks. Macys target consumers include Millennials. The company has launched several collections specifically aimed at Millennials, including QMack, Maison Jules, and Bar III Carnaby. Focus on local tastes One of Macys (M) core strategies is My Macys, which focuses on localizing product assortment based on store location.
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(M) have been under pressure due to fierce competition in the industry, a surge in online retailing, and heavy promotional discounts. Department stores sell consumer discretionary products such as apparel, accessories, and home furnishings. As of January 30, 2015, the SPDR S&P 500 ETF (SPY) had 12.1% holdings in the consumer discretionary sector. Macys operating margins In fiscal 2013, Macys operating margins declined to 9.59% compared to 9.61% in the prior year.
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Macy’s Raises FY14 Outlook, Agrees to Buy Bluemercury – Analyst Blog – Yahoo Finance

Macys has evolved as a powerful departmental retailer among various other players in the industry, including Dillard’s Inc. (DDS), Bon-Ton Stores Inc. (BONT) and J. C. Penney Company, Inc. (JCP). The company, which has improved its total sales by over $5 billion in the past 5 years, rides on its solid fundamentals and talented management personnel.
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