Benefit's NEW Roller Lash Mascara: Hyped Up Or The Next Big Thing?

Benefit seem to continually churn out new products that generate a huge amount of buzz - justified or otherwise. It may be their pretty packaging, quirky names or innovative offerings, but there's something about a piece of Benefit makeup that makes us all go 'oooooh!' This February it's the turn of Roller Lash, the much hyped mascara that's been previewed with Elle Magazine in an industry first; no other place could you get your hands on this latest launch without buying the glossy mag and self-indulgently flicking through the pages. I've had a preview of this little magic wand for a week or so and have been putting it through it's paces, ready to pick its performance apart for the good of all you lovely readers. Knowing their previous 'cult like' mascara is not a favourite of mine by any means (am I the only one that just doesn't get on with They're Real?) I was incredibly skeptical... But my skepticism was unjustified as I soon discovered Roller Lash is really rather fabulous and well worth a try.

Designed to replicate the performance of hair rollers, Roller Lash mascara claims to lift lashes and provide up to twelve hours hold thanks to their innovative brush. The slight curve contains lots of little plastic bristles that also feature tiny 'hooks' to essentially catch lashes and style them 'upwards'; the result is a lash line that is uplifted and curled, so you can ditch the eyelash curler every morning. The formula provides a clump-free finish that ensures lashes are defined, well coated and lifted to ensure your peepers look wide awake - great if you're actually feeling like you need a third coffee before 10am. Working the brush into the roots and combing upwards repeatedly really helps lashes to lift and stay put, providing a result that lasts all day and can even be topped up if you need an extra boost (thanks to the lightweight formula and handy comb-like brush.)

I love a mascara that provides my lashes with lift, making them more visible and creating the illusion of a fuller lash line; Roller Lash provides all that and more, helping to create the same gentle effect as an eyelash curler without the faff. Although it's definitely not a volumising mascara and won't revolutionise your routine in the way the marketing leads you to believe, it does help provide definition and an impressive finish without overloading lashes - perfect if you want to look like you've got awesome lashes but can't deal with falsies or applying twenty coats of your usual product. Knowing I really don't rate They're Real or a lot of the other Benefit mascaras, I was all set to hate this and slate it; however, the result was really rather impressive and has injected a much needed touch of excitement around Benefit's eye category for me. If you want to try it for yourself I'd definitely recommend picking up a copy of Elle Magazine this month, giving you a preview of a product that I'm confident you'll want to buy in full size.

Are you excited to try the Roller Lash Mascara? Are you a fan of Benefit's other mascaras?

The new Roller Lash Mascara launches March 2015 priced £19.50.


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