Big Claims, Big Hair – Alterna Bamboo 48-Hour Sustainable Volume Spray

As one who dabbles in marketing speak (limited quantities left! 24 hours only!) in my other life, I tend to mistrust the labels I see on the boxes and bottles of my products. It continuously astonishes me that beauty companies can make virtually any claim on their products and get little to no consequence for fibbing.So when a product comes along that does what it claims to do, I regard it first