I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent
Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.