VIRALOCITY: White Men Wearing Google Glass (#350)

Hello there. Today starts the first first day of what I hope will be a new series called, “Viralocity.” I’m going to talk about some different things that are going pretty viral on the web in different ways, across different platforms. The best and quickest way to structure this is going to be to talk about the Who, What, Where, and Why of a viral entity. Ending with the why because for our purposes the why may be the most important thing. As in, why in the heck is this odd thing going viral. To reiterate, the concept for “Viralocity” is that simple: What Makes Things Sticky On The Internet. I’m not an expert (because in my opinion NO ONE is…