We need this! Alexa Chung for AG Jeans

If you don’t live under a rock you’ll know that Alexa Chung has created a collection for AG Jeans. To be honest, I don’t know if I really like it or if I like it because it has the Alexa Chung’s stamp on it. Does this only happen to me? Well, I guess this blurry line between what we really like and the aspirational image we dream for ourselves is what makes this kind of collaborations between brands and “It girls” so successful.
In any case, besides the slightly overpriced basic tees there are a few pieces I would love to add to my Spring / Summer wardrobe, being the sweatshirt that she is wearing in the picture above one of them. The collection has a few denim dresses that are pretty cool: this loose fit dress looks super comfortable and sweet. I love Alexa’s naive allure and that dress ticks that box. On the other hand, this little number will be ideal for Summer nights and has a Man Repeller feel to it, don’t you think? (Picture it with statement accessories and you can have a Leandra Medine’s kind of look). Finally this retro inspired dress is the epitome of Alexa’s style, and I’ll admit that’s why it’s my favourite.
What do you think about this collection? Would you buy something? And if so, would you buy any of these pieces if you saw them in H&M or Zara? Are we only seduced by the personality of these “It girls” or do we really like their work? Let us know in the comment section!


Filed under: We need this!
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