Today's post Women’s 1940s Sunglasses History with Pictures from Vintage Dancer.
Reader Kathy wrote me this question about 1940s sunglasses:
I’m desperately looking for a vintage pair, or good replica pair of women’s sunglasses for a WWII reenactment. Can you steer me in the right direction?
1944 Round Wire Frame Sunglasses
I though my collection of 1940s fashion books would easily provide direction on authentic 1940s sunglasses however none of them even mentioned sunglasses! Why the lack of information? Part of the reason was that sunglasses were just coming into vogue as a fashion accessory at the end of the 1940s. To talk about sunglasses before WW2 was to mention them only in the context of work, sports, or eye protection for the blind. In this context the sunglasses were very dark and rather difficult to see through. They were mostly worn by men because for a woman to wear them was to hide her face- something a lady would never do.
1940 Plastic Frame Sunglasses
Instead of sunglasses most women wore wide brim hats to shield themselves from the sunlight. Hollywood starlets were some of the first to adopt tinted sunglasses into fashionable wear in the 1930s but the trend didn’t pick up among regular folk until the mid 1940s. With the invention of new colored plastics and lighter tinted lenses during the war, post war time eyewear became more diverse. Previously round, wire or tortoise shell frames were the only options for a solid frame. Rimless glasses were common in the 1930s but unusual for sunglasses. Early 1940s sunglasses maintained the trends of the thirties.
“Bug Eye” sunglasses
Green Sunglass Frames
For most of the 1940s, round circle sunglasses with thick plastic frames were the trendy fashionable look. Light frames heavily contrasted with dark lenses giving them a “bug eye” look. Yikes! They certainly are strange to look at today. White frames with dark lenses were especially chic. Other colors blended a bit more but were still very vibrant. It was popular to wear your brightly colored sunglasses when at the beach. They were sold cheaply at most beach side five and dime stores.
1947 Color Sunglasses
New plastic frames were a big hit with women. Suddenly sunglasses were fun to wear! Red, blue, white, black, green, and yellow were not uncommon. Tinted lenses too added more diversity to the options. Lenses in red, green, amethyst, blue-ish, green-yellow or grey-black were matched with frames to compliment skin and hair colors. In some cases colored lenses were thought to correct certain mood or medical illnesses. There was little scientific evidence for this however certain colors did help reduce, for example, too much blue in the sky. Aviator glasses were often a smokey green-grey that reduced glare. Ironically rose colored glasses made everything grey and more depressing.
In the 1940s the shape of lenses started to include a deep triangle shape, similar to an aviator style where the top was wider than the bottom of the lens. Aviator glasses are an icon of the 1940s for men’s sunglass fashion. For women the shape was the similar. They often came with wire frames, just like men’s, but could also have a plastic frame brow band. These gave them a sporty look. So high fashion!
More styles round and aviator
1946 Women’s Aviator Style Sunglasses
Sunglasses at Venice Beach, California, 1941. Pictured are Betty Walter, Marjorie Moore, Bonita Edwards, Mary Stader, Kay Davis, Louis Davis and Maurine Maguire.
In 1947, Business Week picked up on the current sunglass fashion with this remark “Dark glasses were once the badge of the blind man. Hollywood turned them into a fad; today they are a definite style item in avid demand by young and old. Along with plastic frames came an avalanche of weird shapes and tins. To be really smart, a girl must have not only the type and shade to suit her face-shape and coloring; she requires a different pair for sports, every day, and even- in some extremes of the dark glasses fad- for evening wear. Sometimes there are individual frame designs for special costumes.”
Special order sunglasses could be painted to match a particular outfit. Some went as far as to encase the dress fabric in clear plastic- the ultimate matching frame! These of course were only for the wealthy to attain.
1948 Sunglasses- Starting to become cat eyes
The change in frame shape continued into the late 1940s with a style that were to become an icon of the 1950s. The harlequin shape was a rectangle lens with thick frame. They gave a certain personality to the wearer- a mark of the NEW LOOK, a new woman. They evolved with a slight uplift at the outside corners. More stretching and combining with the sport aviator style and a new iconic sunglass was born- the cat eye. Small details were added to the corners such as little gold stars that were advertised to ladies with grey hair. The gold brightened up her face, they said. The 1940s cat eye was not set so narrow and pointed as they became in the 1950s The 1940s cat eye (which wasn’t yet called this) were still full size lenses to provide ample sun blocking.
1949 Sunglasses- A Variety of new shapes
One final fad in the 1940s were mirrored lenses. They started with men’s aviator glasses which the military issued to them. Women’s sunglasses adopted them as well and were especially popular with teens. On a practical note they blocked out 30% more rays than tinted lenses. On a fashion level they obscured onlookers from seeing into her eyes. These became very useful for Hollywood stars hiding from fans and the media.
Silly Tredy Beach Sunglasses
Kathy’s original question was about where to buy 1940s sunglasses either vintage or new. A google search brings up a lot of options for vintage pairs sold on etsy.com or ebay.com as well as some retro style sunglasses from multiple online retailers. The trick to picking an appropriate pair is using the above history to find the correct style you want. For the early 40s and WW2 reenactment a simple wire frame round lens sunglass with smokey grey tint is your most ideal. For a middle class woman not working during this time a more fashionable pair in plastic lenses would be a nice choice. For the later years you could wear Aviator shapes, Harlequins, or early cat eye shapes. For a beach-side pinup look- definitely wear something silly and colorful!
Deciding between vintage and new is your choice. I love vintage eyewear for the authenticity but the lenses are often damaged beyond repair. You can, or course, take them to an optical shop to have new lenses put in. Some shops won’t work on vintage frames, others make you sign a release saying if they break during installation than they are not responsible. With a new pair you are guaranteed to get a working pair at the end, but you have the added bonus of applying a scratch resistant finish (highly recommended.)
Here are some good places to find 1940s sunglasses both vintage and new:
Retro Peepers – Vintage frames (mostly 50s) and they will put in a prescription lens for you. Based in the UK.
Dead Mens Spex – They often have cheap vintage 1940s sunglasses.
WWii Soldier - More authentic sunglasses for reeinactors
Sunglass Warehouse - They have a few retro styles that are very 40s like these round frame ones
Eyeglasse Warehouse - A large collect of rare frames for eyeglasses. These can work as sunglasses if you replace the lenses.
Unique-Vintage- Fun colorful sunglasses for the 40s, 50s, and 60s
Where else can you find new 1940s style sunglasses? All of these online stores too:
Warehouse Vintage Frame Mirrored Aviator Sunglasses - Black mirror
$8.50
Buy at: ASOS.com USA
Sole Society Round Retro Sunglasses Round Retro Sunglasses - Black-One Size
$24.95
Buy at: Sole Society
EPIC Eyewear 'Amador' Round Vintage Floral Fashion Sunglasses
$7.99
Buy at: Overstock.com
Ladies Betsey Johnson Vintage Wayfarer Sunglasses, Tortoise
$29.99
Buy at: Boscov's Department Stores
Fossil Vintage Sunglasses with Contrast Temples-BLACK-One Size
$45.50
Buy at: Hudson's Bay
Xezo 'Mustang' Titanium and Cable Steel Vintage Polarized Sunglasses
$99.99
Buy at: Overstock.com
Calvin Klein Women's CK7822S Round Retro-Inspired Sunglasses
$59.99
Buy at: Overstock.com
Marc By Marc Jacobs Retro Cat-Eye Sunglasses-STRIPED BURGUNDY-One Size
$135.00
Buy at: Hudson's Bay
Sole Society Heather Frosted Round Sunglasses - Peach-One Size
$24.95
Buy at: Sole Society
Sole Society Danelle Round Medium Metal Sunglasses - Silver-One Size
$29.95
Buy at: Sole Society
$18.00
Buy at: Urban Outfitters
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