Smells Like Team Spirit: Does Your College Have its own Perfume?

The cheer has been bottled: UT Cheerleaders. Photo by Jim Cowsert/USATODAY Sports.

Perfume can be inspiring, and it can be evocative. It can be a seduction of the senses – or even an assault on them. But can it evoke school spirit? A new company is making fragrances based on the college experience – and hopes that you will want to wear your school spirit on your sleeve.

Memories of college – especially the olfactory ones – are a mixed …