Reading blogs can be a pain in the ass. We created bloglovin´ so you wouldn’t have to visit un-updated blogs, open ten windows in your browser, or forget your favorite blogs' web-addresses. With bloglovin´, we wanted to make your blog-reading fun and easy.
Sounds sweet! How does it work?
Just add all the blogs you want to follow, and then you’ll get notified every time one of your favorite blogs has written a new blog post.
Why did you build bloglovin'?
We started building websites in a garage in Täby, Sweden, and before we started bloglovin´, we were working on our second failed web project: a fashion-community. To get feedback on that idea, we got help from three fashion-bloggers — one of them was Carolina Engman. Somewhere between discussions and coffee breaks, she checked if any of her favorite blogs had updated. So she picked up a laptop and started typing in their web-addresses. A bunch of new windows flew up in her web-browser. Some blogs were updated and others weren’t. It. Was. Chaos.
Here was an opportunity for improvement. Wouldn’t it be sweet if you had one site that notified you every time one of your favorite bloggers had written something new?
We scrapped the fashion-community and started over from scratch. Two weeks later, we had our first, somewhat rusty, version of bloglovin´ up and running. One week later, over 1000 people had signed up.
Sure, there were other blog readers out there, but they were technical, boring, and cluttered with features. We wanted to build something for the rest of us. For everyone who doesn't care about the technology behind it. For everyone who just wants things to work.
Mattias comes up with new ideas and is always fired up on a bunch of espresso. One day he plans to jump off his startup life and become a rock star. Is anyone looking for a not-so-good bassist?
Patrik likes building new things. He also loves parkour and traveling.
Loves good food, good beer and pretty lame music. He will kick your ass with a stick at Star Craft (it's not true, he kinda sucks).
Daniel studied at the Royal Institute of Technology in Sweden. At Bloglovin' he makes stuff work faster and better.
Billy is a iOS-developer, photographer and a traveller of the world.
Sandy loves Sweden and everything swedish. Especially japanese salmon.
Johannas' biggest passion is traveling and helping people.