Activate’s Latest Research: The 2018 State of Influencer Marketing Study
Compiling the Experiences of More than 800 Influencers and 100 Marketers to Compare and Contrast their Unique Perspectives on the Industry
Brands and influencers are two of the driving forces behind influencer marketing. Given their place as opposite sides of the same coin, here at Activate, we were eager to compare and contrast their experiences with the newly released, 2018 State of Influencer Marketing Study, “Two Sides of the Same Coin: Exploring the Brand and Influencer Relationship in Influencer Marketing”. The research focuses itself on influencers’ and marketers’ perspectives concerning three main topics:
- Emerging Trends in the Influencer Industry: Understanding where the industry is headed.
- Winning Influencer Partnerships: Dissecting strategies and tactics on collaborations.
- The Nitty Gritty: Sponsorship disclosures, compensation, content repurposing, and all the details not to forget.
Take a look at the full report, available here via digital download.
In the meantime, be on the lookout for the 13 exclusive upcoming articles below, teasing out all the report’s greatest insights:
- Leading the Way: The Social Media Platforms Dominating the Space
- In It for the Long Haul: Always on Partnerships
- Partnership Goals: Marketers Aims for Influencer Marketing Campaigns
- A Truly Collaborative Influencer Partnership: Myth or Reality?
- How Brands Find Influencers with Whom to Collaborate
- What Brands Consider When Selecting Influencers
- Why Influencers Decide to Work with Brands
- The True Measure of Success: Examining Influencer Marketing KPIs
- Diving Deep Into Instagram
- Money Talks: In-Kind and Flat Fee Compensation Take the Cake
- Say It Loud, Say It Proud: Sponsorship Disclosures
- Two for One: Repurposing Influencer-Created Content
- On High Alert: Fraud and Bot Detection in Influencer Marketing
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All metrics referenced in the above article can be found in greater detail in Activate’s 2018 State of Influencer Marketing Study, “Two Sides of the Same Coin: Exploring the Brand and Influencer Relationship in Influencer Marketing”, where we spoke with over 800 influencers and 100 U.S. based marketing professionals, from brands and agencies (Public Relations, Digital Media, Branding, Shopper Marketing) to better understand their perspectives on the Influencer Marketing industry today.
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Activate’s Latest Research: The 2018 State of Influencer Marketing Study was originally published in INFLUENCE on Medium, where people are continuing the conversation by highlighting and responding to this story.
