Repeller

What to Wear This Week With Maryam Nassir Zadeh

It seems to me that fashion is at an interesting inflection point. Where the popular opinion used to hold that if everyone had it, you wanted it too, it seems more and more that consumers are looking for their diamonds-in-the-rough — the quiet, unassuming jewels that amble among us while speaking softly but powerfully as if to say, “You don’t know, but you will.” And no one understands this quite like Maryam Nassir Zadeh, ineffable owner of the eponymous, Lower East Side boutique.

The entrepreneur-cum-shop keeper-cum-designer (she builds a seasonal collection that sells out faster than you can contemplate the $350 knit shell tanks she is wont to make) promotes the sort of experience that makes you feel like you’re on an expedition of discovery.

You meet such greats as Cristaseya and Telfar, and see old friends, like K. Jacques or Castañer, in shiny new light. You learn about color — real color — and force yourself to challenge precisely that which constitutes an accessory-proper. And the greatest thing of it is, you don’t need to know her to feel like you know her clothes, to connect and experience and feel like you’re inventing, but it can’t help to meet her, right? Allow us to facilitate with a slideshow replete with five days of outfits care of the devil herself.

Are you on an expedition of discovery? Have you found anything worth sharing? WHAT’RE YOU WAITING FOR? SHARE IT! You know where (I’m pointing downward)

Shot by Krista Anna Lewis. Of this hair. Speaking of hair, who else wants to dye theirs orange because of SZA? Want more outfit ideas after seeing Maryam’s? Check out this jewelry designer.

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