4 ways to grow your spa business

Starting a spa business can be quite exciting, albeit a daunting step for any prospective business owner. But simply starting your business isn’t all there is to it! As a business owner, you have to always find new and different ways of growing it as well.

During the initial promotion of your new spa, you must have worked hard in building your client base from scratch. And now, when you are all settled up, do you want to see a constant or growth graph for your business?

The best way to grow a spa is by filling the chairs in your spa with new clients, keeping them coming back, and making them spend more. And thus, increase revenue.

How?

Here’s how: The best 4 ways to grow your business

1) Attract new clients

Ensure your spa business’s growth by bringing in new clients from various channels. Be it through word of mouth, social media, online networks, etc.

To achieve this, run promotions like offering your clients attractive offers, deals and discounts during holidays and lean periods. You can also let them gift your spa services to their loved ones in the form of gift cards.

In order to promote these acquisition strategies, take advantage of social media to build your brand’s online presence, increase brand awareness and start getting new clients gradually.

You can also list your business on various online directories and business aggregator platforms to put them in front of a fresh set of eyes.

2) Retain existing clients and reduce churn

The growth of your spa business relies on a regular income, and that is exactly why you need a high client retention rate. Client retention is closely related to loyalty, so it is extremely important to take care of your most loyal and consistent clients.

Clubbed with the new acquisition, client retention will help maintain a steady cash flow, build brand image and trust - having a snowball effect over your business’s reputation.

To increase retention, offer a deeply personalized experience to your clients. It is important for you to know your client’s preferences, likes and dislikes to make them come back to you again and again.

Make them feel like VIPs with your services, and build a connection through meaningful conversations to ensure that your spa becomes their one-stop destination - a place where they feel a sense of calm and belonging.

3) Offer online bookings

Another opportunity to get more clients is by allowing them to self-schedule their appointments using any online booking software.

People get busy and often find themselves stealing moments here and there, even at work. They often find it is easier to book an appointment online than to make a phone call.

You can automate all your manual scheduling processes and admin work with just a spa scheduling tool, which saves you time and effort for other important tasks.

Using spa scheduling software from Appointy also gives you access to some pretty important marketing features like Instagram bookings, Facebook bookings, Reserve with Google, etc. that can help you get more bookings.

4) Upsell to clients

Increasing the revenue from each client by selling them your retail products or any other service/s is the best way to upsell your clients.

So, if one of your clients comes to your spa for a massage, you can upsell them by pitching oils, fragrances or any other product from your retail section. Or, you can ask them if they want any other service like manicure, facial, etc.

By doing this you increase the average revenue per client which, in turn, gives your revenue a boost. Just try and showcase your retail products where clients can easily access them. Prime places being the checkout counter, the waiting area, and even on your website or booking page.

For most businesses, it’s not the service, but the experience of the service that attracts the clients towards a business.

If you want to become one of the best spas in the market, you need to work on transforming your spa sessions into an unforgettable experience rather than just a transactional service. Along with this, you should never forget to behave professionally and be committed to catering to each of your clients and their specific needs.

To achieve this and manage a growing spa business, you need to eradicate the factors that pull you down. Be it improper operations, updated booking system, broken equipment, or obsolete services; if you wish to be the best – you need to use the best!

So buckle up, and get started now!