In 2020, a credible survey revealed an eye-popping figure related to content marketing. It reported that over 90 percent of B2B businesses used content marketing as their main strategy to reach their audience.
So if you were assuming content marketing is just a passing fad, you could not be any further from reality. If anything, its popularity has increased leaps and bounds over time. Thus, similar to other countries, the number of content marketing agencies in Canada is also sharply rising.
There is no getting away from the fact that modern-day organizations have infinite options when it comes to marketing. But most of them lead to negative advertising. Clients find them disappointing because they show up at the wrong time. However, content marketing works the other way around. It is all about “clients looking for businesses” rather than “businesses looking for clients.” That is precisely what lays the strong foundation of its success.
If you are still wondering why you should take a content marketing agency onboard in Canada, let us list some of its least-known benefits:
1. Increases Domain Authority
Every time a reputable site links to your website, it adds to your domain authority. A solid domain authority means you have a great probability to earn an improved search engine ranking. Publishing higher quality content such as blogs, whitepapers, case studies, guides, etc. can help you to acquire authoritative SEO Backlinks.
2. Unburdens Customer Service Team
The current generation has the tendency to get things done on the go. The same goes for customer service. Your customers want a prompt answer to their queries. If you take too long to get back to them, they will simply switch to another brand with a faster response rate. So your customer service representatives must be always on their toes. Content writing can waive off a lot of burden on their shoulders.
For example, if your website requires every user to create an account, you can write specific blogs to let users know stuff like “how to set up an account” or “how to recover the password.” In the like manner, you can compile a list of possible customer queries and share them on the website. That way, the customer support team can be more efficient.
3. Provides Much-Needed Assistance During Purchasing Decisions
People do not engage in a transaction with a brand randomly. They research to get more awareness about the best available options. That is where content marketing can make a huge difference. By consuming content on your social media profiles and official website, customers will paint a vivid picture about various attributes including professionalism, expertise, experience, and so forth. These factors heavily influence purchasing decisions. In other words, connecting with a top-notch content marketing agency in Canada can increase your sales and loyalty.
4. No Budget Issues
After going through all these benefits, you might assume hiring the services of a content marketing agency in Canada might require deep pockets. Well, perhaps you are reading too much into it. Content writing is actually very cost-effective.
If you are running an office from a limited space, you do not need to hire a team of content writers to get things started. You may consider outsourcing projects to a content marketing agency in Canada.
5. Improves SEO
SEO is an elaborate process, involving a myriad of strategies. That said, nothing moves the needle more than constantly publishing world-class content on your website. If you craft well-researched content and share it during optimal hours, the SEO performance will move in the right direction.
The Concluding Remarks
Whether you have just stepped into the business world or already running a successful organization, content marketing is inevitable for both. Since coming up with quality content day in and day out is not everyone’s sepciality, collaborating with a seasoned content marketing agency in Canada will help the cause.