Personal Branding: What It Is and Importance

Is personal branding not yet an area you master?

That's fine: At least you already recognize the importance of managing your personal brand. Now we need to go a little further. To that, answer quickly: what is the image that others have of you?

Your customers? Your suppliers? Your boss? Your employees?

This is all very important, but there is something fundamental to put into practice:

You need to have the right habits that will put you in action or you can give this task to BrandMe because they are professional in this.

What is personal branding?

Personal branding is about doing personal brand management.

It's a way of positioning yourself before your audience so that they understand who you are, what your mission is, and what you do.

The goal is to build a personal image that stands out in the market and create a good perception about your identity and talent .

In an article for Forbes magazine, business coach Caroline Castrillon summarizes: Branding is how you present yourself to the world.

“A personal brand is the unique combination of skills and experience that makes you who you are,” he says.

And personal branding is generally about leveraging your brand.

How important is it to create your personal brand?

In the same article, Castrillon points out that creating a personal brand is important for both entrepreneurs and employees.

“Effective personal branding will differentiate you from the competition and allow you to build trust with potential customers and employers,” says the author.

For Peter Gasca, founder of GascaCo, in an article for Entrepreneur magazine, personal branding is an exercise that builds trust, credibility and courage.

It also helps you set priorities and focus on the aspects of your life that you enjoy most.

According to him, this kind of personal management is important because:

• Let’s understand your strengths and weaknesses

• Generates more meaningful interactions with others

• Create your tribe of people with the same values

• Demonstrate value through actions

• It solidifies your niche.

“Ultimately, a personal brand is a never-ending journey of self-discovery, and the sooner you take control of it, the sooner you can achieve the most important goals in your life,” says the author.

What are the benefits of personal branding?

In an article for Forbes, brand strategist Pia Silva says one of the main benefits of personal branding is that it is a way to increase the value of your most valuable asset and to remain flexible.

“Building a personal brand allows you to spend time and money developing your best self,” he says.

In addition, personal branding creates authority in your area, which helps set the stage for future opportunities, according to the author.

So keep in mind that the advantage of investing in personal branding is to highlight your value in the marketplace and connect with various opportunities.

And that's a benefit you shouldn't give up, as it's the way to stay relevant in the market and stand out for what you offer.

“The better your personal brand, the less replaceable you are,” says Silva.

What is the difference between personal branding and personal marketing?

Although these two terms are often seen as synonyms, there is a difference between them.

In a nutshell, personal branding is the way you present your values and image to the world.

But the marketing staff is the set of tools you use to promote themselves.

In the book What if you were a brand? (Alta Books, 2015), Aldo Wandersman says branding condenses emotional expectations and promises between the product and the audience.

Therefore, it deals with the mission, its reason for being and what is essential in you.

“It is the strategic construction of an entity that causes its audience to perceive the most correct and appropriate for their business and life goals,” says the author.

Marketing, in turn, aims to lead potential customers to become consumers, acting at the level of appearance.