PGDM in Marketing Admissions 2021
Are you interested in pursuing a Post Graduate Diploma in Management (PGDM) course? Or do you want to excel in the sales and marketing sector? If answer to both these questions is yes, then you have landed at the right place. PGDM in Marketing has always been in great demand and is an ideal choice for students who want to build a career in the business and marketing sector.
What is PGDM in Marketing?
The PGDM in marketing is a 2-year diploma course that helps a student to go through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects.
The course helps the candidates to develop analytical and reasoning abilities to build a base of theoretical knowledge. Candidates are required to undergo a mandatory internship, industry projects, presentations, and dissertation that form an integral part of a student’s learning. They also need to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future. Hence, PGDM in marketing is one of the most popular diploma courses offered in India and has excellent career prospects associated with it.
PGDM in marketing course is thoughtfully designed for both freshers and working professionals. Since, marketing is an integral part for the growth of any organization, graduates from this sector will be able to effectively function as marketing professionals if they enroll for a PGDM marketing course.
PGDM in Marketing Admission Process
The selection of candidates to the PGDM in marketing courses is based on merit in entrance exams. The candidates are required to appear for various national / state / institute level entrance exams such as the Common Aptitude Test (CAT), Management Aptitude Test (MAT), followed by a Group Discussion (GD) and Personal Interview (PI). The final selection is done on the basis of the overall performance of the candidate in the entrance exam and interview.
PGDM in Marketing Job prospects
The demand for marketing professionals is growing at an ever-increasing rate and the courtesy for this goes to the expansion of global as well national business. So, be it global or domestic markets, whether dealing with physical products or services, there are multiple special areas that have urgent requirements for qualified managers. Therefore, a candidate who has done his PGDM in the field of marketing is undoubtedly well-paid and is in great demand. Hence, the starting salary of a skilled graduate who has done a PGDM marketing course from a top institute in India can vary somewhere between Rs. 6 lakh to Rs. 15 lakh per annum or even more.
Institutes offering PGDM in Marketing
India can boast about having some of the best management institutes in the world. IEM Kolkata is one such institute that can widen the scope of learning by offering both practical and theoretical knowledge in management. IEM Kolkata offers its students with some unique features such as technology centric learning, experienced and well qualified faculties, facilities like AC Seminar hall, 24x7 library, fully wifi campus, etc. IEM Kolkata has a strong PGDM placement record over many years since its inception in 1989. The institute has placed its PGDM graduates in esteemed organizations such as ITC, Paytm, Panasonic, Capegemini, Cognizant, etc.
IEM Kolkata is always an option to consider if you are looking to pursue a PGDM in the field of Marketing.
For more details about the institute, visit the website and find all the required information.
