Evolution in Guest Posting and Search Engine Optimization

Since Google's Matt Cutts said, " Stick a fork in it: guest blogging is done," marketers have thought about if indeed they should stop deploying it to build trust and drive traffic to websites. That was four years back; yet, marketers still get back to this comment as a way to forsake the practice completely.

No matter that Cutts clarified his comment to imply that guest posting for solely SEO purposes is performed. The damage was done, and marketers will be permanently concerned about the perilous relationship between Google and guest posting.

Guest Blogging Evolution

Guest blogging has truly gone through quite a development over time, but two elements of this evolution stick out with regards to the blogger. First, there's social media. Social media marketing didn't just change just how people gain access to information. In addition, it built a fresh army of influencers, and the ones influencers have impacted the world of guest blogging.

Before, people happy to write their own blogs and post them to publish. If done accurately, your blog post would get some good traction and help the business make even more money. Now, though, companies are changing that strategy. They would like to tap into the power of influencer marketing, so most are calling influencers to create their posts for them.

That doesn't imply anyone who is a startup can't post guest blogs and get some good traction, but that entrepreneur better get prepared to roll out a good social media advertising campaign to go with that guest post.

Blogging in addition has evolved regarding SEO. This dates back to Cutts' comment about guest blogging being truly a trend of days gone by. Back the days of the past, bloggers could throw in a couple of keywords, essentially spamming their own blog. It didn't lead to good reading, but it helped that blogger show up search results. Now, quality is more very important in SEO. Actually, if your post isn't of the best quality, you will not get any grip at all.

This frustrated some companies and marketers, but it shouldn't. Quality must have been first in any case. Marketers and businesses made a blunder when they made the decision writing for search engine was more important than writing for audience. Yes, it requires more research work to make a guest post seo nowadays, but that effort pays off. When you can create something that is of a superior quality and then have the ability to get it out before market, you'll get results.

Benefits of Guest Posting - 2018 Edition

Blogging has modified over time, but guest post services continue to be in the same way powerful. Actually, you could dispute that it's better now than it had been before because the quality of content has truly gone up. Top quality content establishes you as a specialist in your field. You get instant reliability with each blog post shared. That kind of creditability gives you to build trust with your market.

Then, of course, you can add links to your bio. Many websites allow you to have do-follow links, which offer you an SEO benefit. Even though you can't put in a do-follow hyperlink, you'll still reap the benefits of a no-follow link. No-follow links still generate traffic, and this traffic is highly targeted as it pertains from a blog post. People reading these content are already considering the marketplace, so they will pull the trigger.