Truth or Lies - Social Media Marketing
Social media marketing is also the latest discussion for anyone who wants to increase their presence online and sell. But does Social Media Marketing (SMM) promise all this? Nowadays, SMM companies are bouncing and telling everyone that there is incredibly important social media for your company, such as Facebook, Twitter and YouTube, but on average, small and medium business marketing social media networks are actually all promotions. Proof remains? Is there really any SMM? Is it worth hiring a company to be a small fortune? And did anyone actually research this before hiring someone to create a Facebook Business Page? Some SMM companies set $ 1,000 or more Facebook corporate pages (for free), and share it with their customers that they do not need a website because Facebook is the world's largest social network and everyone has a Facebook account. Instagram Captions for Friends It will now be true that Facebook is the world's largest social network and Facebook subscribers are potential customers. The real question, though, is whether they are actually buying. Social media marketing companies are not only happy to point out positive social aspects, but social media, such as how many people use Facebook or how many tweets were sent last year and see how many people's YouTube videos and so on. . But do you get the full picture? I once sat in a business seminar next to SMM "Experts", who addressed all those who heard about it (of course) the wonderful business benefits of making a business on the Facebook business page and Facebook. Surrounded by the above "expert" advice, I searched and found it on Facebook. It has only 11 Facebook friends (not good start). Since I am a researcher, I decided to sell that SMM to see if it really works, whom works, and why social media marketing works for them. And should companies rely heavily on social networks?
Web Developers I am constantly facing some challenges (and faster), when potential customers say that a website looks good, but they know about a different page from a Facebook Business page and Which are always present, but anonymous). happened. "They") that the social networks were right to work, but after discussing their needs, it became clear that these potential customers did not know why they needed social network or SMM to generate offline sales Was not there. They just wanted this. For small and medium businesses, I have always recommended to be a quality website through a social network. Why? Well, this is really easy because social media is social media and social networks are social networks, they are not business media and business networks (it will be like LinkedIn). I know that it sounds simple, but it is true and figures support it. The fact is that social media marketing is not going to tell you that Facebook is a social network and a search engine, and even though the number of Facebook users and Google users is almost identical, Facebook is not the same as the search engine used by Google. (In which half of the search engine market is part), Yahoo and Bing companies or products are looking for. They use it to stay in touch with family and friends or to get news and entertainment. In the recent IBM Institute for Business Value study, approximately 55% of social media users say that they do not participate in social branding at all, and about 23% use social media to specifically target brands. We do. chit chat. Of all the people who use social media and interact with brands, the majority (66%) say that they think that the company communicates honestly before contacting.
How do you use social media marketing? And is it worth it?
First of all, I would say that a well-optimized website, in most cases, brings you more business than social media, especially if you are for a small medium sized local business, because many people like Google, Yahoo In "Hairdresser" will type "Port Macquarie". And in a search engine like Bing, on a social media site like before, and if you do not have a website, then you can get lost. Regardless of all (not good) statistics, Friends Captions for Instagram I think it is a good idea for companies not to use many SMM professionals like social media. Why? Because it does not work as clearly as they say. Originally, SMM companies and companies are ready to take a new network, which is seen as full network like Facebook, and measured by Facebook millionaire investor Peter Payal co-founder Peter Thiel, who has invested 7% in the company Start looking for users. , 000,000, 500,000 (in June 2004) and since some venture capital companies invested in Facebook, Microsoft announced in October 2007 that it had acquired 1.6 percent of Facebook for $ 240 million. But since the minor beginning of Facebook (2012), both SMM companies and companies have not taken advantage of a large number of Facebook users on the internet. The truth is, the numbers are not similar to buyers. Is it about social media marketing company to talk about a social network? Undoubtedly. In the social network, is Facebook the best interest to believe that businesses can sell on a large scale through advertising and marketing? In early 2012, Facebook announced that its profits increased 65% last year to $ 1 billion, because its revenue, which was primarily an advertisement, increased by about 90% to 71 to 3.71 billion for you? Well ... not statistically, but that does not mean it will never happen.
I think the main difference between social network and search engine is the intentionality. People who use Google are deliberately looking for something. So if you are looking for a barber, then they are looking for it immediately. For something like Facebook, it's usually about staying in touch with friends and family. In October 2008, Mark Zuckerberg himself said: "I do not think the social network can be monetized like search engines - in three years we have to find out which model is best, but it is today priority Is not. " One of the biggest problems is the idea of companies with social networks and SMM. According to a study by the IBM Institute for Business Value, "As a result of their social media interaction with businesses, there was significant gap between business opinion and consumer interests." For example, in today's society, people do not give you only referral, Facebook Like, Comment or Description, but the old saying is, "What's in it for me?" Come on in the game. Discount is one of the main reasons that most people use to communicate with brands or social media companies. Friends Captions However, brands and companies believe that the main reason for interacting with them on social media is to learn about new products. The list of the reasons people with whom they communicate, those who receive discounts for those brands and businesses, only 12th Most companies believe that social media will increase stakeholder representation, but only 38% of consumers agree
If they want to see the results then businesses need to find more new ways to connect with social media. IBM Business Studies has identified some good initiatives to use social media for its benefit. It was noted that when they were asked what they do while interacting with companies or brands through social media, the consumer signs on their Facebook page that "getting discount or coupon" and "products and services Buying "These are two of the most important activities, or Cold Stone Creamry, an American ice cream company, will discount their products. Offers. Alternatively, there is a great program called Telpforce, which was launched in the US by Best Buy and where employees can answer questions from customers via Twitter. Cold Stone Creamry and Twin LipForce clearly benefit potential customers. The big idea of social media marketing is to sell it without trying to sell (or see how you sell it). Unfortunately, most social media marketing is wrong.
Creating a solid relationship with shopkeepers and consumers through social media is not easy, and the biggest benefit for businesses is when they use social media to promote their sites with Google rankings. Friends Instagram Captions But companies need to understand that you can not just set up a Facebook corporate page and hope for the best. Esaemaema requires effort, and it is necessary that potential customers provide value through your social media efforts. Give them something that is suitable for their social interaction and time, and you can get better results.
Now that a footnote of Facebook shares has fallen below $ 20 per share, which is half of its original price ... and the lawsuit is flying.
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